EPCA’s 45th anniversary Annual Meeting to take place in Berlin – business session program “The chemical industry : over 95% of the world around us”.

EPCA will organize its 45th anniversary Annual Meeting in Berlin, Germany, from 1 to 5 October 2011. Berlin has been especially elected as host city for this Anniversary Meeting to underline the trailblazing role and importance of the chemical industry in Germany and in Europe.

On the occasion of the International Year of Chemistry, EPCA has made a film together with UNESCO and IUPAC. The film called “Chemistry : All About You” will be shown during the Annual Meeting in Berlin. During the four days of the Meeting, the film will be shown on a giant screen of the Sony Center, a business/commercial complex located at the Potsdamer Platz, and via the “Berlin Fenster”, the Berlin metro diffusion system, the biggest mobile medium in Germany.

This year’s Annual Meeting business session program will focus on the chemical industry and how it stands for over 95% of the world around us. Chemistry has made and will continue to make the world a better, safer and more enjoyable place to be. EPCA’s approach will provide a holistic as well as a pragmatic view on key elements that can drive our business community forward. The Monday introductory speech will be delivered by Jeroen van der Veer, Chief Executive Royal Dutch Shell (2004-2009).  His speech will be followed by a panel debate on the “End-consumer Awareness about Chemical Industry Supplies in Daily Life”.  Panel participants will be Cefic president Giorgio Squinzi, CEO, Mapei, Ines Kolmsee, CEO, SKW Stahl-Metallurgie Holding AG and Timothy Hanley, Global Chemical Industry Group Leader, Deloitte Touche Tohmatsu.

A major change in program versus the previous years is that the Tuesday business session is replaced by a Monday Evening Address & Happy HourMarc Faber, internationally renowned economist and investment advisor, will deliver the speech. After the speech, a Happy Hour will allow participants to continue discussions during a short networking drink.

As on the previous day, a standing informal Networking Breakfast will take place on Tuesday morning.

The Closing Session on Tuesday promises to be horizon widening and aligned with the objectives of the IYC, featuring keynote speech by her Majesty Queen Noor of Jordan, who will address the audience on “Middle East, Sustainability & Education”.

For more information or to register, please contact meetings@epca.eu.

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